As a Public Information Officer (PIO), every day brings its own unique challenges. But let's be real: thanks to the ever-evolving world of technology, social media, and the rise of "chismosos" (you know who you are), managing media and public relations has become a near-impossible balancing act.

Recently, I had the unique opportunity to be deployed to Kern County to assist with communication efforts and translations in Spanish during the Borel Fire. It’s not every day that you hear about Public Information Officers (PIOs) being deployed to assist with such emergencies—usually, it’s the firefighters who are called upon.

Having spent over eight years shooting concerts, festivals, and other events, I've witnessed a significant evolution in the photography and videography landscape. One of the most noticeable changes is the expansion of pits and the influx of young content creators armed with incredibly sophisticated gear.

Step into my world of creativity on the latest episode of Que Pasa Calexico's podcast! Join me, Eddie Lopez, the creative force behind Cultivating Ideas, for an exclusive conversation with my friend, Jose Alejos. Don't miss out on this insightful peek behind the scenes of my creative journey and the innovative art that's shaping the world!